The 1 Must-Have Item for Your Brand Session
No matter how big, small, new, or well established your business is, there is one item your Brand Session needs: a shot list!
What is a shot list? It’s a catalogue of every single idea we have for your session. Think of it as our North Star, guiding us through your shoot, one bullet at a time. At the top are the shots you cannot leave without. Those non-negotiable content images you need for that website refresh or upcoming launch. At the bottom are the bonus ideas, the icing to your content cake.
And that’s not all.
Not only is that shot list our guide during your shoot, it’s also your guide for planning your Brand Session! Every idea on our checklist will require props, outfits, models, and/or products to achieve. By using your shot list to prep and pack for our shoot, you are sure to get the very most out of your investment.
Sound like a lot? It is! Brand Sessions are for the bold. Founders ready to put in the work to show up for themselves and their business every damn day.
But don’t worry, I got you.
Each and every Brand Session I book includes a clarity questionnaire and one-on-one consult. Designed to get you thinking deep, my questionnaire is going to reveal the beating heart of your brand. This is more than what you do as a coach, maker, artist, entrepreneur, shop owner, podcaster, planner, or designer... it's why you do it.
Next, we’ll hop on a virtual call to refine your answers, identify your unique magic, and brainstorm that shot list. By the end of our consult you’ll have a concise, actionable shot list ready to go! It’s a two-step process that ensures you get more than just pretty pictures. You’ll have branded shots that will create the right impact with your right people.
Think of it this way: walking into a shoot without a well considered shot list is like walking into the grocery store hungry. Can it be done? Yes, of course! But you are probably going to end up with an armful of snacks (in my case hummus, always hummus) instead of the ingredients you need to make a proper meal. You won’t starve, but your body won’t thrive either. Don’t you want to thrive?
Brand Sessions are about creating images with purpose. Images that make you feel as confident as you’ll look. The only way to ensure we find magic, is to make it.
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Pro Tip: You don’t have to wait for our consult call to start brainstorming ideas! Grab a paper and start jotting down any ideas that come to mind. Think about your process, your client journey, upcoming events or holidays, and the behind-the-scenes moments of your life. Add to it whenever inspiration striked. Soon, you’ll have a list of brilliant content ideas ready to go!
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Photography by Jacey Kendall Photography, edited by me!
