Why You Need a Brand Session
What song never fails to hype you up? That’s it! The one that turns you into a karaoke singing, toe-tapping, bobble-head. For me, it’s Truth Hurts by Lizzo. Yeah, “I’m 100% that b*tch”... at least right now!
Music is powerful. The right rhythm will shift your mood and infuse confidence into that impossibly-busy day. Because confidence doesn’t just exist, it’s something we create.
Like your go-to hype song, Brand Sessions are all about helping you build confidence! Whether you’re a forward thinking founder or a budding side-hustler, Brand Sessions are a brilliant tool that will help bring clarity to your brand, entice the eyes of your right people, and ensure you show up boldly in your business every damn day.
“But I don’t really have a brand...”
Gone are the days when “branding” referred specifically to cattle ownership. Today, branding is all about making your mark. Even if you don’t own - or help run - a business, chances are you already have an established personal brand, one you’ve been building since the moment you realized that you were your own person (which is around 6 months old, according to Parents.com).
Getting clear on what your brand is, personal and professional alike, is the key to unlocking its potential. What are your passions? What is your superpower? Why do you do the work you do? Knowing your unique magic is the first step to building confidence in your brand (don’t worry, I can help!). Remember, confidence goes both ways! People follow, support, and champion brands they trust. So the more clear and confident you are, the more confident others will be in you too.
That’s the why. Now, for the when.
When should you invest in a Brand Session? From a full-on brand rehaul to keeping your content fresh, here are a few “it’s-time-to-book” benchmarks:
✓ You’re starting a new venture and want to make a fabulous first impression (woohoo!)
✓ You’ve had a brilliant new brand identity (or website!) created and need photos to match
✓ You're anxious about showing your face online and need a personal hype girl to get you there (wink, wink!)
✓ You’re biz is set to launch a new product, collection, or event
✓ You’re struggling to create consistent content that connects (try saying that 5 times fast!)
